One of my tasks as a person that( KaswaIT Design)develops websites is ensuring the web site I develop is made to work for the owner, which is a whole lot distinct from developing it for the actual owner. For those who own a small business and are intending to get a website developed, you'll need to consider who's going to use your website.
Those who use your website are your audience.
If you need your site to get results for you, meaning, the fact that those who land on it convert from website visitors into customers, then you've to provide them what they really want. You should take a look at website from the viewpoint of your customer, rather than from your very own perspective which is actually, really challenging for businesses. So frequently, what a company owner wants and what's great for their business website are two completely different things, and it may be difficult to persuade them that their consumers possibly don’t want exactly the same things they desire.
It’s very important to know who your target audience is. The more you are able to narrow it down, the better we are able to build a website that provides them what they need.